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Our Story

It is a phrase we frequently encounter: “be a man.” 
However, what does this expression signify? Is it centred on strength? Attitude? Aggression? Or introspection?

 

At The Better Men Project, we assert that the essence of being a man transcends antiquated stereotypes.

It involves honouring commitments to oneself, one's family, and the broader community. It encompasses the balance of strength and kindness, ambition and accountability. 

This endeavour is not about attaining perfection; instead, it is focused on fostering progress.

Each man who engages in personal growth generates positive ripples within his household, workplace, and the larger world.
 

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Real Men, Real Values 

PASSION

Giving every situation or relationship their best.

WARMTH

Extremely warm in words and actions, which reflects a big heart.

HONESTY

He shoots from the hip, calls a spade a spade, and doesn't bullship around.

REAL

No pretence, he wears his authentic self in front of the world, not swayed by cyclic trends.

ROOTED

He values his value system, ethos and heritage and takes great pride in his lineage. Success to him is just a by-product. 

EMPATHY

Always in sync with lives around him, he values every emotion, thought and life, however insignificant it

might be. 

The Team

Diverse backgrounds yet have a common thread, their views on Better Men and their crucial role in making this place a Better World.

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Best-selling author & India's leading brand-communication consultant

Amit Shankar

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Ace photographer & traveller

Avnish Dhoundiyal

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Entrepreneur, painter & a beer-lover 

Rahul Kaul

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Serial entrepreneur 

Nikhil Malhotra

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Communication designer

Rajdeep Kaur

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Yukti Nagpal
Executive Board Member

Partners

Happy and proud to have our brands support our cause as partners and collaborators.

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