top of page

Our Story

It is a phrase we frequently encounter—“be a man.” 
However, what does this expression signify? Is it centred on strength? Attitude? Aggression? Or introspection?
At The Better Men Project, we assert that the essence of being a man transcends antiquated stereotypes.

It involves honouring commitments to oneself, one's family, and the broader community. It encompasses the balance of strength and kindness, ambition and accountability. 
Men who prioritise listening over speaking, who offer protection without exerting control, lead not through coercion but by exemplifying admirable qualities. Men who guide boys to experience emotions, to exhibit care, and to pursue dreams unreservedly. 
This endeavour is not about attaining perfection; instead, it is focused on fostering progress.

Each man who engages in personal growth generates positive ripples within his household, workplace, and the larger world.
Hence, we have established a platform wherein men can unite to share, learn, and evolve collectively. It is a brotherhood for those prepared to undertake the necessary introspective work, as the world necessitates our improvement.
Better men construct an enhanced future and contribute to a better world 
The moment to initiate this process is now.

rear-view-silhouette-man-standing-mountain-against-sky.jpg

Real Men, Real Values 

PASSION

Giving every situation or relationship their best.

WARMTH

Extremely warm in words and actions, which reflects a big heart.

HONESTY

He shoots from the hip, calls a spade a spade, and doesn't bullship around.

REAL

No pretence, he wears his authentic self in front of the world, not swayed by cyclic trends.

ROOTED

He values his value system, ethos and heritage and takes great pride in his lineage. Success to him is just a by-product. 

EMPATHY

Always in sync with lives around him, he values every emotion, thought and life, however insignificant it

might be. 

The Team

Diverse backgrounds yet have a common thread, their views on Better Men and their crucial role in making this place a Better World.

DSC04903-2_edited.jpg

Best-selling author & India's leading brand-communication consultant

Amit Shankar

DSC04906-2_edited.jpg

Ace photographer & traveller

Avnish Dhoundiyal

DSC04898_edited.jpg

Entrepreneur, painter & a beer-lover 

Rahul Kaul

DSC04970 copy.jpg

Serial entrepreneur 

Nikhil Malhotra

DSC04893_edited.jpg

Gen Z communication designer

Rajdeep Kaur

Partners

Happy and proud to have our brands support our cause as partners and collaborators.

HOL Logo.png
cubhouse logo 1.jpg
Air_Roma_Logo.png
word-mark.png
Logo-01.png
bottom of page