Our Story
It is a phrase we frequently encounter—“be a man.”
However, what does this expression signify? Is it centred on strength? Attitude? Aggression? Or introspection?
At The Better Men Project, we assert that the essence of being a man transcends antiquated stereotypes.
It involves honouring commitments to oneself, one's family, and the broader community. It encompasses the balance of strength and kindness, ambition and accountability.
Men who prioritise listening over speaking, who offer protection without exerting control, lead not through coercion but by exemplifying admirable qualities. Men who guide boys to experience emotions, to exhibit care, and to pursue dreams unreservedly.
This endeavour is not about attaining perfection; instead, it is focused on fostering progress.
Each man who engages in personal growth generates positive ripples within his household, workplace, and the larger world.
Hence, we have established a platform wherein men can unite to share, learn, and evolve collectively. It is a brotherhood for those prepared to undertake the necessary introspective work, as the world necessitates our improvement.
Better men construct an enhanced future and contribute to a better world
The moment to initiate this process is now.

Real Men, Real Values
PASSION
Giving every situation or relationship their best.
WARMTH
Extremely warm in words and actions, which reflects a big heart.
HONESTY
He shoots from the hip, calls a spade a spade, and doesn't bullship around.
REAL
No pretence, he wears his authentic self in front of the world, not swayed by cyclic trends.
ROOTED
He values his value system, ethos and heritage and takes great pride in his lineage. Success to him is just a by-product.
EMPATHY
Always in sync with lives around him, he values every emotion, thought and life, however insignificant it
might be.
The Team
Diverse backgrounds yet have a common thread, their views on Better Men and their crucial role in making this place a Better World.

Best-selling author & India's leading brand-communication consultant
Amit Shankar

Ace photographer & traveller
Avnish Dhoundiyal

Entrepreneur, painter & a beer-lover
Rahul Kaul

Serial entrepreneur
Nikhil Malhotra

Gen Z communication designer
Rajdeep Kaur
Partners
Happy and proud to have our brands support our cause as partners and collaborators.





